Lens Protocol: A Decentralization protocol reshaping the Web3 social ecosystem

In-depth Analysis of Web3 Social Protocol Lens Protocol

Lens Protocol is a composable decentralized social graph based on the Polygon chain, released by the decentralized lending protocol Aave team in February 2022. Unlike traditional social media, Lens stores all user actions on the platform as NFTs on-chain, ensuring that users have full ownership of the content they create.

The protocol features a modular design, allowing for the addition of new functionalities and fixes while ensuring the immutability of user content and social relationships. Users can create profiles( and achieve interactions between profiles), forming a fully composable decentralized social graph. Users retain ownership of their actions across any applications built on Lens and can carry them to other applications within the Lens ecosystem.

Depth Experience Report: How to Preemptively Layout Web3 Social Protocol Lens Protocol?

Profile NFT is the core of the Lens protocol, and owning this NFT means having complete control over content. Users can perform actions such as following, posting, reposting/mirroring, commenting, and collecting based on profiles. All these actions are embodied as NFTs stored in the user's wallet, achieving true user autonomy.

Depth Experience Report: How to Prepare for Web3 Social Protocol Lens Protocol?

The Lens protocol is realized through two aspects: tokenization and modularization. Tokenization refers to the confirmation of rights for LensHub, FollowNFT, and CollectNFT through ERC721 NFTs. Modularization is the core of Lens, including the Follow module, Collect module, and Reference module, which ensures the scalability of the protocol.

Depth Experience Report: How to Prepare for the Web3 Social Protocol Lens Protocol?

Compared to Web2 platforms, Lens allows creators to be the true owners of their content, without worrying about losing users and content due to changes in platform policies. At the same time, applications based on Lens can achieve synergistic effects, turning zero-sum games into collaborative games. Developers can focus on designing meaningful social experiences without having to lock users' attention through feedback mechanisms.

Currently, new users can obtain Lens Profiles through three methods:

  1. Sign the open letter on the official website and wait for distribution.
  2. Purchase on the secondary market such as Opensea
  3. Pay attention to the collaboration activities between Lens and the project parties.

Depth Experience Report: How to Strategically Layout Web3 Social Protocol Lens Protocol?

The Lens ecosystem has multiple products launched, including:

  • Lensfrens: Officially built Profiles display platform
  • Lenster: Decentralized social media application
  • Lenstube: Video sharing platform
  • ORB: Decentralized Professional Social Application
  • Phaver: Share-to-Earn social application
  • Rememe: On-chain meme generator
  • LensPort: Content and Profile Trading Market
  • Lensta: Lens protocol image streaming platform

Depth Experience Report: How to Strategically Position for Web3 Social Protocol Lens Protocol?

Depth Experience Report: How to Strategically Position for Web3 Social Protocol Lens Protocol?

Depth Experience Report: How to Layout Web3 Social Protocol Lens Protocol in Advance?

Depth Experience Report: How to Strategically Position for Web3 Social Protocol Lens Protocol?

Depth Experience Report: How to Prepare for Web3 Social Protocol Lens Protocol?

Depth Experience Report: How to Layout Web3 Social Protocol Lens Protocol in Advance?

Depth experience report: How to layout Web3 social protocol Lens Protocol in advance?

Depth Experience Report: How to Strategically Position for Web3 Social Protocol Lens Protocol?

The Lens protocol provides users with an open and composable social ecosystem, allowing them to regain control over their data and content. Entering the Lens ecosystem early and accumulating personal behavior data may be the best choice at this stage.

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CommunitySlackervip
· 08-15 22:21
The social protocol is also on-chain, a bit ruthless.
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SigmaValidatorvip
· 08-14 06:35
What is the use of decentralization social?
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PermabullPetevip
· 08-14 06:35
Lens is usable but not quite satisfactory.
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Ser_This_Is_A_Casinovip
· 08-14 06:27
Is the NFT starting again?
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OldLeekNewSicklevip
· 08-14 06:24
Is there a new sucker harvesting machine again? Haha, entered a position early this morning and closed all positions, NFA~
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LayoffMinervip
· 08-14 06:23
No way, Aave is getting into social too?
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