A New National Celebration? An Analysis of the Fusion of Web3 Social and Gaming

Socializing is a human instinct, and we build social relationships through information transmission and interaction. With the development of information technology, we have established an efficient social system, but at the same time, we have also lost control over our own data and relationships.

Decentralized social networks aim to allow users to regain control over their identities and data. It is based on decentralized identity (DID), enabling users to have asset sovereignty, an open credit system, controllable data privacy, and more. However, it currently faces bottlenecks in traffic and application scenarios.

Games are naturally suited for social scenarios and can break through the limitations of time and space to establish connections. In the development of Web2 social platforms, social games played a key role in traffic acquisition. Therefore, in the Web3 world, games will also become an important growth driver for social interaction.

The current integration of Web3 social and gaming mainly has the following several models:

1. GameID projects based on user identity, such as Carv and DeQuest. These projects aggregate users' gaming data to form a credible identification.

2. Cross-platform communication projects as a supplement to gaming socialization, such as XMTP, Web3MQ, etc. They provide decentralized communication protocols to achieve instant messaging across applications.

3. Game projects based on NFT assets, such as Arcade, Worldwide Webb, etc. They allow users to import NFTs into the game for use, increasing the application scenarios of NFTs.

4. Mini-games based on social relationships, such as the game module in the Mask plugin. These games rely on existing social networks to stimulate sharing through entertaining content.

5. Virtual relationship projects centered around AI, such as rct AI and Mirror World. They attempt to construct AI-driven virtual lives and explore new forms of human-computer interaction.

The integration of Web3 social and gaming is still in its early stages, but it has already shown great potential. More innovative models may emerge in the future, truly realizing a decentralized social gaming ecosystem. This will bring new user growth points to Web3, which is worth our continued attention.